Journal
The Studio Journal
Gear
Sigma's 85mm f/1.2 DG Art is coming — and it undercuts Canon and Nikon
Sigma's 85mm f/1.2 DG Art lands in September for around $1,549, completing its f/1.2 portrait trio. Here's why it's on our shortlist for client portrait work.
Gear
Sony's 16-28mm f/2 GM: the world's fastest ultra-wide zoom is (almost) here
Sony is rumored to be days away from a 16-28mm f/2 GM — a constant-aperture ultra-wide that would finish its f/2 zoom trinity. Here's what we know and how we'd shoot it.
Gear
Viltrox at BIRTV 2026: the 35mm f/1.4 Pro and the rise of affordable pro glass
At BIRTV 2026 Viltrox showed its 35mm f/1.4 Pro alongside f/1.2 primes and a growing L-mount roadmap. The budget-glass underdog is coming for the big names.
Marketing
How to Start a Video Podcast in 2026: 7 Tips From Our Studio
Video podcasts went mainstream — 84% of listeners now watch them. Here are seven practical tips we give JPics Studio clients before they hit record.
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Gear
Sony Alpha 7R VI: 66.8MP, 8K Video and What It Means for Your Next Shoot
Sony's new Alpha 7R VI pushes full-frame resolution to 66.8MP and adds 8K video. Here's what's actually new — and how we'd use it on a JPics Studio production.